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The power of real estate music for video is known for altering the perception and outlook of a listing. For example, when paired with welcoming chill out music, realtors with video listings reported an increase in duration, viewership and retention. Furthermore, videos with higher engagement could prompt higher rates of viewers heeding the call to action. In this article, we’ll shed light on the best music for real estate videos and share tips for finding tracks that suit your listing.
Does video help sell real estate?
The world's second largest search engine is YouTube. For years, realtors have been using the video sharing platform to showcase listings to potential buyers. Nevermind that some listings garner only a handful of views, the end result could mean massive commissions for the proactive realtor. Of late, realty companies are investing in video production services and equipment that showcase the craftsmanship of a house, condo or property. Moreover, drone videos that capture the inner warmth of a home is searched on YouTube and Google, ostensibly giving viewers insight into what life would be like should they purchase the home. To those realtors reluctant to harness the power of YouTube, the end result is that money is undoubtedly being left on the table.
How long should a real estate video be?
The given length of a real estate video is dependent on what is being showcased in the video. For instance, larger homes with exterior amenities will have more content to film versus a small downtown condo. That’s not to say that the content can’t include footage from the surrounding neighborhood, however as a general rule, the length of the content is normally determined by the size of the space. You can also consider uploading short videos prompting viewers to contact the realty company. Sometimes, purposefully leaving out certain elements of a listing increases the likelihood buyers will reach out.
How do you shoot real estate videography?
A few years ago, local video production companies provided real estate filming services. In recent years however, realtors haven taken it upon themselves to use smartphones, tablets and similar devices to capture footage. As companies like Samsung and Apple make great strides in camera lenses, the need for costly video production teams has dwindled.
Nonetheless, high end real estate can greatly benefit from outsourcing the task to the pros. Unlike realtors, video production crews have access to drones, gimbals and other devices. In addition, video teams or individuals with filmmaking experience contribute greatly to improving the composition, presentation and lighting of a property. The lack of those skillsets can greatly diminish the overall reception of a real estate video.
How to choose the best music for real estate videos?
Finding the right background music for real estate video is challenging especially if you find yourself wondering what music to choose and how to navigate music licensing agreements. Here are some tips that ensure your success when it comes to sourcing music.
Step 1 Know you audience
Does your real estate video target millennials or baby boomers? The answer to this question will influence your choice of background music. Contemporary music that sounds similar to modern day artists will strike a chord with a younger demographic. When in doubt, consider chill out royalty free music tracks and be sure that the music suits the footage. Conversely, you can opt for acoustic folk or corporate music for mature audiences.
Step 2 Keep it Simple
Remember to keep the focus on your real estate video listing. The goal here is to use background music that helps tell a story. Keep it simple. Use music that isn’t too busy and limit your selection to an instrumental track. In this instance, soundtracks with prominent vocals are a distraction.
Step 3 Melodic vs Non Melodic
Many video editors and diy realtors gravitate to soundtracks featuring distinct melodies. If you can sing it, then so will your viewer. Songs with notable melodies tend to stick with us and keep us engaged. We tend to want to “hear” the entire song as it plays out. In such cases, catchy background music are winners.
Step 4 Royalty Free Music
Royalty free music doesn’t imply the music is free. Typically, there’s an upfront license fee granting you the right to use a track without binding you to a pay per use fee. The term royalty free music means you don’t have to pay the musician or copyright holder a royalty or commission each time you use the background music. In other words, it’s a buy once - use forever guarantee so be sure the review a seller’s licensing policy.
Conclusion
Realtors are facing stiffer competition in the wake of real estate video publishing. No longer are multi listing services (mls) websites the only selling tools. In comparison to most entertainment centric YouTube videos, real estate clips get a fraction of views. Remember that not everyone on YouTube is looking for property in your city so don’t focus too much on video views. Instead, concentrate on sending qualified traffic to your video. Use mailing lists, Facebook and Instagram to get your listing in front of buyers.
